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Judi Hollands

Student Instructions

Commercials 1

Today we’re going to talk about TV commercials. How many of you sometimes watch television? Then you’ve probably seen a commercial before. Lots of people are trying to get you interested in selling you things. They want you to ask your mom, your dad and your grandparents to buy you their particular product so they can make money. And since they really want you to like their product, advertisers sometimes use tricks in their commercials to get your attention and get you interested in their product. Those tricks can sometimes make a food or toy seem better than it really is. And the kids you see using those products in the commercials might really look excited, but remember those kids are actors who are getting paid to be in the commercial.

5th Grade, 6th Grade, 4th Grade, English Language Arts
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Compatible with: Chromebooks, computers, iPads, iPhones, Android tablets, Android phones, Kindle Fire

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Teacher Notes (not visible to students)

Lesson Objectives: • Students will learn about the purpose of TV commercials. • Students will begin to recognize some of the tricks used by advertisers to make products seem better than they really are. • Students will be introduced to the idea that commercials are often made for specific audiences (children, boys, girls) and begin to recognize how children are targeted by advertisers and how boys and girls are targeted differently.