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PERSUASION | ADVERTISING 1

Grades: 6th Grade, 7th Grade, 5th Grade
Subjects: Writing, Reading, English Language Arts
Standards:

Student Instructions

We are persuaded everyday by advertisements / commercials that we see. We will be exploring different advertisements and exploring how they are trying to persuade you. Advertisements are pictures, commercials, flyers and more, that are made by companies to persuade, or convince people to buy a product or a service. Did you know that there are 3 kinds of advertising Pathos - Ads that appeal to your emotions. They make you feel. Happy, sad, positive or even guilty. Logos - Ads that give you evidence and data to persuade you. Eg. 9 out of 10 dentists use this toothbrush. Ethos - Ads that convince you that they are the best and most reliable product. Watch the commercial attached. Then, TAP add and answer the questions about the commercial using the label tool kit.

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